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About
the Design
The DNAsaurus was created to commemorate His Royal Highness Prince Andrew's 2003 visit to Pittsburgh. The Duke of York was in town to speak at a business conference and was going to visit the North American Headquarters of GlaxoSmithKline (GSK), a British owned pharmaceutical company. From a report by PRNewswire dated Oct 24, 2003, the local president of GSK said:
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"When some people think about Pittsburgh, they still think about steel mills and smoke stacks. The reality is that those people are living in the stone age and those images should become dinosaurs. Pittsburgh is home to world-class health, medicine and biotechnology industries -- all of which, like us, need future generations to increase their understanding of and proficiency in science."<\p>
GlaxoSmithKline Consumer Healthcare worked with the Carnegie Museum of Natural History to have a special dinosaur created to commemorate The Duke of York's visit. The concept for the DNAsaurus was developed by GlaxoSmithKline Consumer Healthcare's in-house graphics department. Carnegie Mellon University professor and artist, Anne Lopez painted the dinosaur.
"DNAsaurus" features a collage of molecular structures, scientific diagrams, strands of DNA, images of U.S. and British flags, and yes, a squirt of Aquafresh(R) toothpaste on its tail. The design is representative of GlaxoSmithKline's science-driven mission to help people do more, feel better and live longer.
In 2002, His Royal Highness Prince Andrew had the opportunity to meet James Watson, one of the scientists who discovered DNA fifty years ago, at the original Cold Spring Harbor Laboratory in Cold Spring Harbor, N.Y. As a science-based company, GlaxoSmithKline sponsors and supports a number of initiatives worldwide to increase science literacy and to encourage more young people to pursue careers in science.
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